Six Virtues Packaging

The six virtues are identified in positive psychology as the fundamental values of life. These include Humanity, Temperance, Wisdom, Transcendence, Courage, and Justice. For the first phase of the project, these virtues were transformed into six unique logos all featuring the common “big cats” with distinctive personalities and characteristics. Three of the six logos were selected to be used for an upcoming tea company, including Lion of Temperance, Tiger of Wisdom, Cheetah of Courage. The logos not selected for use are Jaguar of Humanity, Leopard of Justice, Panther of Transcendence.

The Temperance, Wisdom, and Courage logos were chosen to represent different products, including tea box, tea bottle, and tea sachet designs for the Virtues Tea company. The package designs were further made into 3-D mockups in Adobe Dimension (not finished)