Six Virtues Packaging

The six virtues are identified in positive psychology as the fundamental values of life. These include Humanity, Temperance, Wisdom, Transcendence, Courage, and Justice. For the first phase of this project, these virtues were transformed into six unique logos represented by the common “big cats” with distinctive personalities and characteristics. Three of the six logos were then selected for an upcoming tea company, which includes the Lion of Temperance, Tiger of Wisdom, and Cheetah of Courage logos. The others that were not selected for use are Jaguar of Humanity, Leopard of Justice, and Panther of Transcendence.

The Temperance, Wisdom, and Courage logos were chosen to illustrate different products, including the tea box, tea bottle, and tea sachet designs for the company. These package designs were created from accurate measured die-lines and further processed into 3D mockups in Adobe Dimension, showcasing the materiality and application of each product. The Humanity, Justice, and Transcendence logos that were not considered could be used for future use if the company so desired as each logo was carefully crafted to align with branding and advertising guidelines.