Sustainability and Sourcing: These two concepts were the main inspiration behind this video advertisement. The Pure Leaf brand takes pride in ethical practices such as planting native trees and using hydro-electric power to lessen the environmental impact. Moreover, the brand also values using Rainforest Alliance Certified estates to improve social and economic opportunities inside and outside of Pure Leaf.

Current advertising of the brand includes fun, trendy, easily digestible social media based content, which has shown to decline in popularity over the years due to lack of professionalism. That being said, this video advertisement was created to better represent Pure Leaf by reflecting the eco-friendly identity and basis of the brand all while remaining compelling to viewers.